I have often admired home decor shots in ads and films. While some of these locales are actual homes, most times they are just production sets. A production set according to Wikipedia, is ” a place with an artificial nature that creates the illusion of a real or imagined place”. They look real, alright!
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| Remember this one? It’s the set for the Kellogg’s ad |
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| A dress-up for the Maggi ad film shoot |
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| The production set for the Dell Computers ad |
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| Niyoti Upadhye |
My work here is to dress up the empty space and make it look like what it does (living room/ dining room etc). The director usually gives me a brief – whether the space has to look traditional, modern, middle class, affluent etc, depending on the story of the film. After that I go out to furniture and decor shops and some film prop shops where I source all these pieces on rent. A lot of furniture and other small items are rented out just for the shoot and returned to the vendors.
Sometimes I create specific pieces along with my team, to fit the theme/look of the film.
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| Set for the Acquaguard ad |
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| My personal favorite. The set for Mr. White detergent |
Now, that’s a totally enviable profession! And, did you know? She has a mascot to distinguish her work on every set she does. She says, “My mascot that I always add on every set that I style/ design is a Cat :)…it is in the form of an artifact or a painting or a relief…it could be anything! My sets are never complete without a cat somewhere around!”
Wasn’t that interesting? Can you see her mascot in any of the pics featured here? 🙂 I spotted a couple of them!
All images courtesy Niyoti Upadhye
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this is beautiful… i never knew this creative mind… and the ad world connection she has..! just spectacular spaces..
Beautiful Sharon.Loved the white and aqua room. Resonates my taste.
Lovely sets Sharon. I always wondered who are these people who create these sets. Now I know. Btw, when I had gone to Oshiwara to get my living room furniture, one of the shopkeepers was willing to give me a recliner chair for lesser price. When asked, he said that is because it has been used on sets multiple times and is not a brand new piece. How cool no ? Reusing the same things again and again.
I know Niyoti personally too and her sense of style reflects in her home as well. She is an extremely intelligent creator because otherwise creating these spaces is no mean task . To be able to fit just the right textures and colours to fit the mood of the scene is extremely difficult. What i love most about her is that she never repeats her set designs. its a new vision every time. Go Niyo! you rock!
this is really amazing, slpendid job and i appreciated it! Keep it up 🙂
Thank you lovely people for your appreciation and support….Now please spread the word around that me and my team are looking forward to doing up real spaces for all budgets- homes, cafes, offices, weddings, parties…..You name it, we style it 😉
I know how difficult it is to make places look beautiful. As a producer, I know the blood, sweat and tears that go into making a space look as spectacular as they do here, so that the director can achieve his/her creative vision. Anyone can claim to do what Niyoti does, but given the time and financial constraints, it is not at all easy. Keep rocking Niyo!
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Nice post….
wonderful post Sharon!!really, the ads don't even last for a minute…but so much goes into making it!!KUDOS!!
nice interior traditional designs
Interesting designs i found here. I reached your blog through Google
http://www.wdesignstudio.in/interiordesigners_applynow.php
Thats one interesting profession. Loved the sets created by Niyoti!